SEO and topical authority program for a Selangor-based integrated contractor (CIDB G3): expert-led guides and blog content aligned with Google E-E-A-T so renovation, design-build, M&E, and solar prospects find trustworthy answers before they inquire.
Business Problem
In a crowded contractor market, generic service pages are not enough. Homeowners and commercial clients research CCC rules, solar in Malaysia, and renovation steps long before they request a quote—without strong, experience-backed content, iDFAC risked invisible search visibility and lower trust versus competitors.
What I Built
A content and SEO system centered on E-E-A-T: topical clusters (construction process, compliance, solar, renovation) with long-form guides and supporting articles, clear authoritativeness signals, and internal linking so the site earns relevance for high-intent queries—not just branded traffic.